Forge Projects
Brand Identity
Creative Direction • Design
2025
Forge Projects is a boutique owner representation firm specializing in complex, high-end residential construction.
A visual identity package designed for the upstart firm that pays homage to the founder’s lineage and communicates a hands-on, relationship-focused approach to project management, that clients may gain a trusted advisor dedicated to navigating their projects with precision and craft.
The philosophy of Forge Projects is deeply rooted in the founder’s heritage. It draws inspiration from his father, a skilled farrier who shaped horseshoes in the forge, and his uncle, a renowned architect known for designing modern living spaces.
The wordmark was created using a variable typeface, finding a balance between serif and sans-serif, to honor these two influential figures, each representing precision and craft from distinct disciplines.
Two brand marks were developed; an abstracted illustration of iron being forged, struck, and compressed into a material stronger than it’s original form, and a monogram built from the wordmark lettering.
Forge Projects was launched in January 2025